Lewis Power, having recently graduated with honours in Industrial Design from the UK balances his time between design and surfing in the small seaside town of Saltburn. His design ideology is composed from of a sensitivity to the future whilst also being considerate of the poetics of the past. He believes that there must be a rationale for a design that transcends from simply being pleasing to the eye. A design needs to address something more, such as form following function or a metaphor instilled within the architecture, that either through observation or interaction is discovered.