Jihyun Kim is a founder and creative director of S’MM, which is women’s wear brand based in New York since 2016. Kim was born in Seoul, South Korea, and moved to New York at the age of eighteen to attend Pratt Institute. While at Pratt, she was interning at Anna Sui, Jill Stuart, J.Mendel, and Melitta Baumeister that time she experienced the fashion industry in New York City. In 2016, Kim graduated B.F.A Fashion design from Pratt Institute and presented her first collection, titled “Portraits of Women.” At the stage of graduating fashion show, she won the Liz-Claiborne Concept to Product Award and $25,000 sponsorship for the next collection from Liz Claiborne & Art Ortenberg Foundation, after then Kim launched her brand, called “S’MM.” Recently, Kim is working as a freelance fashion designer based in New York City as well as she spends most of the time to develop the new collection.