Jim Novack is a humanist technologist, striving to make the many modern advances improve our lives and those of the less fortunate. His belief is that we should and could be enjoying a paradise on earth, given the understanding we have of food and energy production, instant communications and world-wide logistics and distribution. The challenge is to move away from pure consumerism and try to instill the sustainability and quality standards that will elevate the role of designers from mere product-pushers to the principal contributors to a more sane and healthy world that works together for the advancement of all.