In November 2012 Michael Hofbauer duly completed the Master’s Programme Scionic Industrial Design at the University of Art and Design Linz in Austria. As an Industrial/Product Designer he is able to link personal creativity with modern technical innovations. It offers challenges in many different ways: technology, ergonomics, surfacing, function, safety, sustainability. Furthermore developing new ideas in a committed and motivated team for him is one of the most interesting tasks in the profession of an Industrial Designer. That’s just a brief description of his fascination for Industrial Design.