ny idé design and its founder and director, Cameron Ferry are captivated by design. He enjoys the subtle details of the designed world around him. Flamboyant and loud design is not necessary in his opinion, user experience and hidden details that are often overlooked by the average passer-by, is more his forte. Design is more than a chosen career path for Cameron, it has proven to define much of who he is, and he is blessed enough to truly love his work. Few things excite him more that imagining creative solutions to problems, and then witnessing them delivering the desired results.