This contemporary entertainment unit moves the user away from the market norm. Asymmetric in form, the design features a void created by the absence of a third drawer. An intriguing contrast is created by the striking complexity in the grain of the walnut timber that borders the clean matte-white paint. This contrast intentionally echoes the overall simplicity of the design that conceals the complexities of the construction and fine detail. This entertainment unit continues to captivate its user, every time it is interacted with.

ny idé design and its founder and director, Cameron Ferry are captivated by design. He enjoys the subtle details of the designed world around him. Flamboyant and loud design is not necessary in his opinion, user experience and hidden details that are often overlooked by the average passer-by, is more his forte. Design is more than a chosen career path for Cameron, it has proven to define much of who he is, and he is blessed enough to truly love his work. Few things excite him more that imagining creative solutions to problems, and then witnessing them delivering the desired results.

ny idé design is a small industrial design company that has a passion for furniture design. However, it is not limited to furniture design, with a keen eye for details and a creative approach to problem solving, ny idé design just loves to design! Blurring the lines between art and design, ny idé design constantly seeks to engage the user, intrigue the on-looker and challenge the status-quo.