The design used a minimalist style, so as not to overload the user experience with unnecessary information. It is also very difficult to use a minimalist style in the travel industry since in parallel with a simple and clear design, the user must get complete information about his travel and this is not easy to combine.
Sati Taschiba is a Senior Product Designer at fromAtoB, a Berlin-based mobility OTA dedicated to change how people travel. Currently, she is creating a Design System specific to fromAtoB; aimed at standardizing and harmonizing the design of the company’s products. Originally from Kazakhstan, Sati worked in the US, Belarus, and Germany. She is currently based in Berlin. Overall, Sati has 10 years of experience in the design field. Prior to fromAtoB, she worked at Wargaming, an award-winning online game developer and publisher with multiple game Brands. Among her achievements, she redesigned the Global Navigation knitting together the entire Wargaming universe and led the design for ‘World of Tanks Blitz’ game. She started her career as a graphic designer, working for companies such as Montblanc and Saks Fifth Avenue. In addition to her professional accomplishments, Sati is a passionate writer and blogger. Her projects have been featured in multiple digital publications, and her writing awarded her a ‘Medium’ “TOP Writer” in the Design field. Her contribution to the design community includes a two-time jury member of ‘Awwwards.com’ and organizer of UX/UI Design Conference 2019 in her home country Kazakhstan.
Originally from Kazakhstan, Sati worked in the US, Belarus, and Germany. She is currently based in Berlin. Overall, Sati has 10 years of experience in the design field. Prior to fromAtoB, she worked at Wargaming, an award-winning online game developer and publisher with multiple game Brands. Among her achievements, she redesigned the Global Navigation knitting together the entire Wargaming universe and led the design for ‘World of Tanks Blitz’ game. She started her career as a graphic designer, working for companies such as Montblanc and Saks Fifth Avenue.