Bomapp brand name is a combination of “boheom (insurance in the Korean language) and “MAP”. Symbol, motif graphics, and overall design convey the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect the golden ratio. Designers used mathematically accurate designs to convey the image of trust and professionalism, which are the core value of the insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

Taiyoon Lee is the Chief Brand Officer of Bomapp inc. As a head of the company's design team, Lee has been in charge of Bomapp's brand identity & design, as well as mobile app UX/UI design since 2018. Lee and his team has won And Awards, iF Awards, and other local and global design awards.

To solve information asymmetry of insurance industry, Bomapp developed a system where users can check their insurance contract information all at once. In addition, we enhanced consumer convenience by implementing the one-stop claim service in our app. In addition to our existing insurance contract information check and insurance claim service, now we offer a system where users can purchase car insurance, travel insurance, pet insurance, and other lifestyle insurances without any help of agents. From purchase to claim, consumers can enjoy one-stop service with Bomapp. We are disrupting distribution structure of insurance market to provide more convenient and affordable insurance to consumers. Also, Bomapp provides health analytics, insurance diagnostics, and other services that can provide information to help our users’ insurance purchase. As a new distribution channel, Bomapp is leading digital innovation in insurance market. Now, insurance has become easy and convenient with Bomapp.