Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Yu Chen is the founder of Dawn Creative, a creative studio focused on visual communication concept design. He is a member of UXIC and a special lecturer of the Wuhan City. He has won more than 20 international design awards, including prestigious A Design Award in Italy, Pentawards in the Uk, Muse Design Award and IDA Design Award in the US, the Asia Design Prize in Korea, and the world's first Nxt-Gen Pentawards. His works have been reported by more than a thousand media. Ergen, a famous Chinese short video media, made a special documentary for him, the Temperature of Design". Many of his works have been collected by famous publishers such as Taschen in Germany and published worldwide. His works are widely recognized by the Chinese design community. He recorded the JSTV variety show "OPEN" last year and was invited by Chinese star Minghao Huang to be a special designer. He has cooperated with Mangospy, WCG, HBUT, Easyfairs, JSTV, WUTV, and so on.

The Hubei University of Technology, located in the center of the country, Wuhan city, is a key Technology for characteristic, covering Technology, literature, science, medicine, law, art, economics, management science and education and so on nine big disciplines of provincial key comprehensive University, the school is the key construction of colleges and universities in Hubei province, Hubei province, "2011" plan led by colleges and universities, the domestic first-class discipline construction in colleges and universities in Hubei province, Selected by the Ministry of Education "excellent engineer education and training plan", "excellent teacher training plan", "100 schools project" universities, national "central and western universities basic capacity construction project" universities. Now a secondary weapons and equipment research and production units confidentiality qualification certification of colleges and universities, by the ministry of the education level of the job of undergraduate course teaching is evaluated "higher school outstanding colleges and universities", won the "national graduate employment typical experience of colleges and universities", "deepening the reform of creative education in colleges and universities demonstration" title, was established in 2017 by the ministry of education, the state administration of foreign experts affairs joint implementation of the "111 projects" of colleges and universities.