|
|
Project Yellow Brand Promotion by Yu Chen |
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Project Yellow
PRIMARY FUNCTION:
Brand Promotion
INSPIRATION:
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
OPERATION / FLOW / INTERACTION:
Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
PROJECT DURATION AND LOCATION:
The project began in September 2019 and was completed in January 2020.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
Sculpture, 3D model, 3D printing, photography, spot color printing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
TAGS:
Yellow, IP, Creative, Visual, Media
RESEARCH ABSTRACT:
Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
CHALLENGE:
I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
ADDED DATE:
2020-02-15 07:43:26
TEAM MEMBERS (1) :
Yu Chen
IMAGE CREDITS:
Yu Chen
PATENTS/COPYRIGHTS:
Yu Chen
|
| Visit the following page to learn more: https://www.behance.net/YUCHENDESIGN1 |
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
Hubei University of Technology
PROFILE:
The Hubei University of Technology, located in the center of the country, Wuhan city, is a key Technology for characteristic, covering Technology, literature, science, medicine, law, art, economics, management science and education and so on nine big disciplines of provincial key comprehensive University, the school is the key construction of colleges and universities in Hubei province, Hubei province, "2011" plan led by colleges and universities, the domestic first-class discipline construction in colleges and universities in Hubei province, Selected by the Ministry of Education "excellent engineer education and training plan", "excellent teacher training plan", "100 schools project" universities, national "central and western universities basic capacity construction project" universities. Now a secondary weapons and equipment research and production units confidentiality qualification certification of colleges and universities, by the ministry of the education level of the job of undergraduate course teaching is evaluated "higher school outstanding colleges and universities", won the "national graduate employment typical experience of colleges and universities", "deepening the reform of creative education in colleges and universities demonstration" title, was established in 2017 by the ministry of education, the state administration of foreign experts affairs joint implementation of the "111 projects" of colleges and universities.
|
|
|
|
Did you like Yu Chen's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
Did you like Project Yellow Brand Promotion? Help us create a global awareness for good graphic design worldwide. Show your support for Yu Chen, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2025.
Visit this page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2024-2025 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
