Project Yellow Brand Promotion by Yu Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Project Yellow PRIMARY FUNCTION: Brand Promotion INSPIRATION: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China. OPERATION / FLOW / INTERACTION: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products. PROJECT DURATION AND LOCATION: The project began in September 2019 and was completed in January 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Sculpture, 3D model, 3D printing, photography, spot color printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement. TAGS: Yellow, IP, Creative, Visual, Media RESEARCH ABSTRACT: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow. CHALLENGE: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project. ADDED DATE: 2020-02-15 07:43:26 TEAM MEMBERS (1) : Yu Chen IMAGE CREDITS: Yu Chen PATENTS/COPYRIGHTS: Yu Chen |
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| Visit the following page to learn more: https://www.behance.net/YUCHENDESIGN1 | |||||
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NAME: Hubei University of Technology PROFILE: The Hubei University of Technology, located in the center of the country, Wuhan city, is a key Technology for characteristic, covering Technology, literature, science, medicine, law, art, economics, management science and education and so on nine big disciplines of provincial key comprehensive University, the school is the key construction of colleges and universities in Hubei province, Hubei province, "2011" plan led by colleges and universities, the domestic first-class discipline construction in colleges and universities in Hubei province, Selected by the Ministry of Education "excellent engineer education and training plan", "excellent teacher training plan", "100 schools project" universities, national "central and western universities basic capacity construction project" universities. Now a secondary weapons and equipment research and production units confidentiality qualification certification of colleges and universities, by the ministry of the education level of the job of undergraduate course teaching is evaluated "higher school outstanding colleges and universities", won the "national graduate employment typical experience of colleges and universities", "deepening the reform of creative education in colleges and universities demonstration" title, was established in 2017 by the ministry of education, the state administration of foreign experts affairs joint implementation of the "111 projects" of colleges and universities. |
| AWARD DETAILS | |
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Project Yellow Brand Promotion by Yu Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Yu Chen. · Click here to register inorder to view the profile and other works by Yu Chen. |
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