Status Audio, a New York-based direct-to-consumer headphone brand, tasked Florence, Alabama-based designer, Ryan Paonessa, with a company rebrand as well as the design and development of a new Shopify-based eCommerce website. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.

Ryan Paonessa is a designer and art director with over 20 years of experience in graphic design, branding, and web. Through Ryan Paonessa Design, an independent design and development studio based in North Alabama, I collaborate with emerging brands on visual identity, web, art direction, and more.

Ryan Paonessa is an award-winning graphic designer based in Florence, AL, that specializes in design for web and brand identity. With over 15 years of professional graphic design experience Ryan has partnered with clients in a wide variety of sectors including fashion & lifestyle, architecture & design, technology, institutional arts, music, iGaming, hospitality & food services, and extreme sports. Services include web design & development, eCommerce design, UX/UI, logo and brand identity design, packaging, collateral, and more.