Status Audio Brand Identity by Ryan Paonessa

Home > Winners > #98408


DESIGN DETAILS
DESIGN NAME:
Status Audio

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound. The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.

OPERATION / FLOW / INTERACTION:
Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.

PROJECT DURATION AND LOCATION:
This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging shown is offered in a variety of sizes and iterations based on the product.

TAGS:
graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction

RESEARCH ABSTRACT:
The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?

CHALLENGE:
Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.

ADDED DATE:
2020-02-10 18:38:01

TEAM MEMBERS (4) :
Lead Designer: Ryan Paonessa, Founder / CEO: James Bertuzzi, Photographer: Marshall Troy and Photographer: Kilian Son

IMAGE CREDITS:
Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.

Visit the following page to learn more: https://rspny.com/design/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Ryan Paonessa Design

PROFILE:
Ryan Paonessa is an award-winning graphic designer based in Florence, AL, that specializes in design for web and brand identity. With over 15 years of professional graphic design experience Ryan has partnered with clients in a wide variety of sectors including fashion & lifestyle, architecture & design, technology, institutional arts, music, iGaming, hospitality & food services, and extreme sports. Services include web design & development, eCommerce design, UX/UI, logo and brand identity design, packaging, collateral, and more.

NOMINATION DETAILS

Status Audio Brand Identity by Ryan Paonessa is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Ryan Paonessa when results are announced.
AWARD DETAILS

Status Audio Brand Identity by Ryan Paonessa is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Ryan Paonessa.

· Click here to register inorder to view the profile and other works by Ryan Paonessa.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Ryan Paonessa's Advertising Design?
You will most likely enjoy other award winning advertising designs as well.
Click here to view more Award Winning Advertising Designs.


Did you like Status Audio Brand Identity? Help us create a global awareness for good advertising design worldwide. Show your support for Ryan Paonessa, the creator of great advertising design by gifting them a nomination ticket so that we could promote more of their great advertising designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |