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DESIGN DETAILS |
DESIGN NAME: Status Audio
PRIMARY FUNCTION: Brand Identity
INSPIRATION: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
OPERATION / FLOW / INTERACTION: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
PROJECT DURATION AND LOCATION: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
SPECIFICATIONS / TECHNICAL PROPERTIES: The packaging shown is offered in a variety of sizes and iterations based on the product.
TAGS: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
RESEARCH ABSTRACT: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
CHALLENGE: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
ADDED DATE: 2020-02-10 18:38:01
TEAM MEMBERS (4) : Lead Designer: Ryan Paonessa, Founder / CEO: James Bertuzzi, Photographer: Marshall Troy and Photographer: Kilian Son
IMAGE CREDITS: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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Visit the following page to learn more: https://rspny.com/design/ |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Ryan Paonessa Design
PROFILE: Ryan Paonessa is an award-winning graphic designer based in Florence, AL, that specializes in design for web and brand identity. With over 15 years of professional graphic design experience Ryan has partnered with clients in a wide variety of sectors including fashion & lifestyle, architecture & design, technology, institutional arts, music, iGaming, hospitality & food services, and extreme sports. Services include web design & development, eCommerce design, UX/UI, logo and brand identity design, packaging, collateral, and more.
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COMMENTS |
Giulia Esposito |
Comment #10981 on December 27, 2022, 12:38 am |
I am truly inspired by the Status Audio Brand Identity. The combination of modern typeface and unique visuals makes a bold statement. Every design element has been carefully thought of to reflect the brand’s ambition, and the result is an eye-catching and dynamic identity. It's no surprise that this design was chosen as an esteemed winner of the A' Design Award. Kudos to Ryan Paonessa for such an impressive achievement!
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Adam Harris |
Comment #70872 on January 4, 2023, 3:06 am |
I am absolutely in awe of the work that Status Audio has produced. The design is unique, modern and stylish, and truly stands out in the audio industry. The logotype was cleverly designed to mimic a sound wave pattern, adding a subtle nod to the audio components of the brand. Furthermore, the challenge of creating recognizable products and packaging without the need for excessive supporting material was met with great success. Status Audio has created a cohesive visual identity that reflects the ethos of the company and its products. Truly remarkable work that deserves recognition.
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Chloe Turner |
Comment #80280 on January 4, 2023, 7:57 am |
I was instantly captivated by the Status Audio brand identity by the way it subtly alludes to the sound components of the brand. The logotype mimics the flow of a sound wave pattern, with the letters all following the same vertical path and arch. This is a clever way to create a visual representation of sound and audio. The sound wave pattern itself was also refined to be used as a secondary brand mark. The choice of colors and typeface further unifies the brand’s visual identity. It is clear that a lot of thought and effort went into this design and it is no wonder that it has been awarded with the A' Design Award. Great work!
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Mark Allen |
Comment #82218 on January 4, 2023, 9:15 am |
This work is an excellent example of how a cohesive brand identity can be created to reflect an ethos and product without excessive marketing. The minimalist and utilitarian approach to the packaging and design of the headphones is a great example of how a brand can stand out in an increasingly competitive market. The idea of using a sound wave to represent the audio components of the brand is very creative and is a subtle yet effective way of visually communicating the brand's core values.
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Elisabeth Clark |
Comment #83510 on January 4, 2023, 10:17 am |
It is truly inspiring to see the work of Ryan Paonessa being celebrated with an A' Design Award. The project Status Audio is an impressive example of how brand identity and design can be used to create a powerful and recognizable presence in the headphone industry. The logotype design is particularly clever, as it expertly combines the audio elements of the brand with a visually pleasing and unique sound wave pattern. Additionally, the use of color and type is cleverly applied to unify the brand identity, making it stand out from the competition. It is clear that a lot of research and hard-work went into this project and it's exciting to see it recognized with such an important award.
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