This is a school typography project. After conducting field research exploring authentic typefaces in the city, the designer choses the elegant handwritten font on a van as inspiration. The double stroke left by markers on the glossy surface is the main visual language in this design. The designer named it “Route” partially because the inspiration photo was shot from an Uber, and also the double lines remind him of the ruts left by wheels. This concept is applied in the final poster design, which incorporates movement and direction.

This is a personal project at pratt institute, no specific brand relevant.