Route Poster by Adao Liu

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DESIGN DETAILS
DESIGN NAME:
Route

PRIMARY FUNCTION:
Poster

INSPIRATION:
The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-02-05 04:13:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
Adao Liu, 2019.

Visit the following page to learn more: https://adaoliu.com/ROUTE


CLIENT/STUDIO/BRAND DETAILS
NAME:
personal project

PROFILE:
This is a personal project at pratt institute, no specific brand relevant.



NOMINATION DETAILS

Route Poster by Adao Liu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Route Poster by Adao Liu is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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