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Victoria Ax Tongue-Bongue Candy Package
Tongue-Bongue Candy Package is Bronze Design Award winner in 2019 - 2020 Packaging Design Award Category.
Tongue-Bongue Candy Package

The wish was to create a package for some kind of food. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought, one should move away from the templates. And attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea. People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".

Tongue-Bongue Candy Package
Victoria Ax Tongue-Bongue
Victoria Ax Candy Package
Victoria Ax design
Victoria Ax design
Victoria Ax

Graduated as Designer in Moscow, Russia. Found out that interesting part of study was creating packages. If some crazy bright ideas come to mind during thinking about new package to create – then this package can be a miracle and work as something new in shop market. Believe, that nonstandard packages are great tool to increase demand for goods. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought. The basis may be the innovation of the product itself or the novelty in brand positioning, one should move away from the templates.

Vi_ax

Freelancer. Graduated as Designer in Moscow, Russia. Interesting part of creation - is designing nonstandard packages. Took part in creation identity for feminist-fest in Moscow. Worked in a company as a brand-designer manufacturing medical equipment.