Ancient Chinese fonts, traditional book forms, now combined the latest technology products, completely paper-based packaging, no other materials especially plastic. User manual is not only covered on packaging surface, also can be detached and rolled up, easy to use and very decorative, wood and fabric texture will let the packaging have more solemn feel

Ethan is an experienced designer with rich experience and achievements in the field of electronic products such as mobile phones. Now as a design manager of RRD Lab2064, he hopes to combine his own idea in product design with packaging design to provide customers with diverse packaging solutions. Ethan insists on creating packaging solutions based on product thinking, packaging is not only to provide protection for products and to facilitate transportation, but also the first step of user experience. It is related to the branding, materials, colors and graphics of products, which will affect the sales of products.

RRD Lab 2064 is the innovation department of RR Donnelley Asia, as a leading global provider of packaging solutions, each year, across markets such as consumer electronics, medical device, pharmaceutical, health & beauty and toys, RRD help put hundreds of millions packaged products into consumer hands worldwide