Jane Foldable Phone Packaging by RRD Lab 2064

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DESIGN DETAILS
DESIGN NAME:
Jane

PRIMARY FUNCTION:
Foldable Phone Packaging

INSPIRATION:
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.

OPERATION / FLOW / INTERACTION:
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.

PROJECT DURATION AND LOCATION:
The project started in July 2019 in China and finished in December 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size 198*192*47 mm

TAGS:
Special paper, Magnets, Non-plastic

RESEARCH ABSTRACT:
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond

CHALLENGE:
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects

ADDED DATE:
2020-01-17 00:57:47

TEAM MEMBERS (3) :
Designer: Xia Peng, Design Engineer: Wu Weifeng and Design Coordinator: Hu Zhangxian

IMAGE CREDITS:
RRD Lab 2064

PATENTS/COPYRIGHTS:
Copyrights belong to RR Donnelley, 2020

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CLIENT/STUDIO/BRAND DETAILS
NAME:
RRD Lab 2064

PROFILE:
RRD Lab 2064 is the innovation department of RR Donnelley Asia, as a leading global provider of packaging solutions, each year, across markets such as consumer electronics, medical device, pharmaceutical, health & beauty and toys, RRD help put hundreds of millions packaged products into consumer hands worldwide

NOMINATION DETAILS

Jane Foldable Phone Packaging by Rrd Lab 2064 is a Nominee in Packaging Design Category.

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AWARD DETAILS

Jane Foldable Phone Packaging by Rrd Lab 2064 is Winner in Packaging Design Category, 2019 - 2020.



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