In April 2016, the naked Castle guidance system began in Shanghai, and after on-site inspiration and exploration, it was completed in June 2017 in Moganshan, Deqing. The guiding system emphasizes the match of geometric figures and lines,and combines the Moganshan scenery elements to show the return to simple and plain natural life. The design inspiration originates from the European style castle from the medieval rough trend modern elegant decorative art wind. The coat of arms and logo combine castle elements, using black forged iron and local wood.

Zesion Design that attaches importance to user experience, always promotes the sustainable development of visual communication and the core value of “innovation, creativity, sharing.” We build the brand with sharp insight, keen instinct, and professional knowledge and create common and effective brand awareness. Over the past five years, we firmly believe that “good design depicts good ideas”. We consider brand equity the dominant factor of a company’s performance. As the company grows, the development of a company’s insight, strategy, and creativity will influence its consumers. We believe that the design should help fulfill the function of the product and ultimately realize the management philosophy. Interdisciplinary strategy, along with incredible ideas, makes not only satisfying products but also a young design team that is passionate and optimistic towards the future.

Zesion Design that attaches importance to user experience, always promotes the sustainable development of visual communication and the core value of “innovation, creativity, sharing.” We build the brand with sharp insight, keen instinct, and professional knowledge and create common and effective brand awareness. Over the past five years, we firmly believe that “good design depicts good ideas”. We consider brand equity the dominant factor of a company’s performance. As the company grows, the development of a company’s insight, strategy, and creativity will influence its consumers. We believe that the design should help fulfill the function of the product and ultimately realize the management philosophy. Interdisciplinary strategy, along with incredible ideas, makes not only satisfying products but also a young design team that is passionate and optimistic towards the future.