Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.

I am Chen Leng from 3721 design studio. Our studio's mission is to empower business though design.

PAGODA, the full name of Shenzhen PAGODA Industrial Development Co., Ltd., started in 1997, officially established in 2001, and opened the first fruit franchise chain store in China in 2002. As of July 2017, the number of stores has exceeded 2400, covering more than 40 cities nationwide, and more than 200 fruit planting bases have been arranged. PAGODA is a fruit industry chain enterprise integrating fruit production, trade and retail, and also the founder of fruit franchise chain business.PAGODA takes the lead in the industry to launch the service commitment of "three no returns for not delicious", that is, no small ticket for not delicious, no physical object, no reason to trust the return service, creating a new height of the industry service standard. In July 2017, the online sales of PAGODA exceeded 100 million, marking that PAGODA successfully realized the integration of online and offline, and became a new retail benchmarking enterprise of fruit.