The logo intent is to synthesize a provocative question: when is "street art" art? When is it vandalism? Who decides that? This logo contrasts with diametrically opposed styles: the linear font reminiscent of the cleanliness and legality of art galleries against the pure and iconic "tag" style of the street, the scapegoat of those who consider street art as vandalism. The red spray touch was used to reinforce the message and to add a strong "bloody" color note to the brand.

Big Pixel Media is an individual micro-business founded by Davide Cocchis. He is a senior web & graphic designer, with 17 years of experience. He operates in Italy, in a small (but very productive) town called Brescia. At the beginning he started designing and developing HTML websites. But his passion for graphics has led him to expand his business also to more classic applications such as brand design and advertising. After several training experiences at local companies he decided to become a freelance and has been doing so for more than 10 years.

Segmenti Urbani is a newborn italian cultural association that deals with the organization of artistic and cultural events related to street art. Segmenti Urbani was founded in 2019 by 6 people and set up the first exhibition that was called "Art of Vandalism?". Segmenti Urbani organizes and promotes street art themed events over northern Italy.