Art of Vandalism? Exhibition Branding by Davide Cocchis |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Art of Vandalism? PRIMARY FUNCTION: Exhibition Branding INSPIRATION: The logo contrasts with diametrically opposed styles: the linear font reminiscent of the cleanliness and legality of art galleries against the pure and iconic "tag" style of the street, the scapegoat of those who consider street art as vandalism. The red spray touch was used to reinforce the message and to add a strong color note to the logo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo intent is to synthesize a provocative question: when is "street art" art? When is it vandalism? Who decides that? The exhibition included the works of various Italian street artists and took place in a bunker of the Second World War. Hosted by Segmenti Urbani cultural Association. OPERATION / FLOW / INTERACTION: 1) Brainstorming with customers 2) Marketing research 3) Realization of #3 brand suggestions 4) Brand presentation PROJECT DURATION AND LOCATION: The project started on 4 to 26 May, 2019 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Windows 10 Adobe Photoshop Adobe InDesign SPECIFICATIONS / TECHNICAL PROPERTIES: Minimum sizes: h 15mm Minimum margin: 10% TAGS: logo, brand, logotype, mark, graphic design RESEARCH ABSTRACT: Type of Research: mainly focalized to understand the market setting in the street-art exhibition field. Research Objectives: finding an original and effective look. Methodology: the research process took about 1 day, and was made mostly using internet search engines. Partecipants: there was no other partecipants except the designer. Results: thanks to the research process we understand the need of a unique brand design, a mix between diametrically opposed styles. CHALLENGE: The main issue to creating the logo was finding the right font for the word "vandalism?&quo ADDED DATE: 2019-11-13 10:26:32 TEAM MEMBERS (1) : Davide Cocchis IMAGE CREDITS: Davide Cocchis, 2019. |
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| Visit the following page to learn more: http://bigpixelmedia.it/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Segmenti Urbani PROFILE: Segmenti Urbani is a newborn italian cultural association that deals with the organization of artistic and cultural events related to street art. Segmenti Urbani was founded in 2019 by 6 people and set up the first exhibition that was called "Art of Vandalism?". Segmenti Urbani organizes and promotes street art themed events over northern Italy. |
| AWARD DETAILS | |
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Art of Vandalism? Exhibition Branding by Davide Cocchis is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Davide Cocchis. · Click here to register inorder to view the profile and other works by Davide Cocchis. |
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