Willy Lai Macys App Redesign
Macys App Redesign is Silver Design Award winner in 2019 - 2020 Mobile Technologies, Applications and Software Design Award Category.
Macys App Redesign

Macy's mobile app allows customers to shop Macy's offerings online, including a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Macys App Redesign
Willy Lai Macys App
Willy Lai Redesign
Willy Lai design
Willy Lai design

Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007.