Macy’s App Redesign Redesign by Willy Lai and Dave Torres |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Macy’s App Redesign PRIMARY FUNCTION: Redesign INSPIRATION: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design. OPERATION / FLOW / INTERACTION: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design. PROJECT DURATION AND LOCATION: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York. |
PRODUCTION / REALIZATION TECHNOLOGY: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features. SPECIFICATIONS / TECHNICAL PROPERTIES: We developed native apps for Android and iOS platforms. TAGS: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce RESEARCH ABSTRACT: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores. CHALLENGE: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design. ADDED DATE: 2019-10-27 22:06:53 TEAM MEMBERS (8) : Willy Lai, Dave Torres, Olchi Skant, Ricky J Li, Tussanee Garcia-Shelton, Philis Liu, Amanda Richardson and Stephanie Houle IMAGE CREDITS: Images courtesy of Macys. |
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| Visit the following page to learn more: http://youtu.be/mo2OSFhW8Uo | |||||
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NAME: Macy's PROFILE: Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007. |
| AWARD DETAILS | |
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MacY’s App Redesign Redesign by Willy Lai and Dave Torres is Winner in Mobile Technologies, Applications and Software Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Willy Lai and Dave Torres. · Click here to register inorder to view the profile and other works by Willy Lai and Dave Torres. |
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