Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007.