Macy’s Website Redesign by Willy Lai and Dave Torres

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DESIGN DETAILS
DESIGN NAME:
Macy’s Website

PRIMARY FUNCTION:
Redesign

INSPIRATION:
The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.

OPERATION / FLOW / INTERACTION:
Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.

PROJECT DURATION AND LOCATION:
The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.

PRODUCTION / REALIZATION TECHNOLOGY:
We utilized modern responsive web technologies.

SPECIFICATIONS / TECHNICAL PROPERTIES:
We developed reponsive web design across different devices.

TAGS:
Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce

RESEARCH ABSTRACT:
Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.

CHALLENGE:
The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.

ADDED DATE:
2019-10-26 21:24:10

TEAM MEMBERS (8) :
Willy Lai, Dave Torres, Agata Krol, Ricky J Li, Hafez Janssens, Philis Liu, Elena Rubtsova and Stephanie Houle

IMAGE CREDITS:
Images courtesy of Macys.

Visit the following page to learn more: http://youtu.be/7NPButQYuQU


CLIENT/STUDIO/BRAND DETAILS
NAME:
Macy's

PROFILE:
Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007.



NOMINATION DETAILS

MacY’s Website Redesign by Willy Lai and Dave Torres is a Nominee in Website and Web Design Category.

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AWARD DETAILS

MacY’s Website Redesign by Willy Lai and Dave Torres is Winner in Website and Web Design Category, 2019 - 2020.



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