Macy’s Website Redesign Redesign by Willy Lai and Dave Torres

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DESIGN DETAILS
DESIGN NAME:
Macy’s Website Redesign

PRIMARY FUNCTION:
Redesign

INSPIRATION:
The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.

OPERATION / FLOW / INTERACTION:
Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.

PROJECT DURATION AND LOCATION:
The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.

PRODUCTION / REALIZATION TECHNOLOGY:
We utilized modern responsive web technologies.

SPECIFICATIONS / TECHNICAL PROPERTIES:
We developed reponsive web design across different devices.

TAGS:
Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce

RESEARCH ABSTRACT:
Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.

CHALLENGE:
The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.

ADDED DATE:
2019-10-26 21:24:10

TEAM MEMBERS (8) :
Willy Lai, Dave Torres, Agata Krol, Ricky J Li, Hafez Janssens, Philis Liu, Elena Rubtsova and Stephanie Houle

IMAGE CREDITS:
Images courtesy of Macys.

Visit the following page to learn more: http://youtu.be/7NPButQYuQU
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Macy's

PROFILE:
Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007.

NOMINATION DETAILS

MacY’s Website Redesign Redesign by Willy Lai and Dave Torres is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

MacY’s Website Redesign Redesign by Willy Lai and Dave Torres is Winner in Website and Web Design Category, 2019 - 2020.



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