add_circle
playlist_add_check
photo_camera
contact_support
favorite
euro_symbol
shopping_cart
Ignacio Cadena / Hector Esrawe Xinu Perfume
Xinu Perfume is Golden Design Award winner in 2019 - 2020 Packaging Design Award Category.
Xinu Perfume

The formal development of the bottle is inspired by the abstract precolonial sculpture, myths, magic, sacred geometry, the wisdom of nature, seeds, cells and spores. The precepts and philosophy used in the sculpture of Brancusi, translating the essence of things in a three-dimensional experience carried to its purest and simplest expression. The creative process had in itself an awareness of recycling and permanence conditions under the clear understanding, that a simple and convincing expression means a highly complex execution, which needs high quality materials.

Xinu Perfume
Ignacio Cadena / Hector Esrawe Xinu
Ignacio Cadena / Hector Esrawe Perfume
Ignacio Cadena / Hector Esrawe design
Ignacio Cadena / Hector Esrawe design
Ignacio Cadena / Hector Esrawe

Esrawe + Cadena, with over 25 years of experience and an extense and diverse list of clients and projects in Mexico, North, Central and South America, is more than a highly creative strategic-design-firm; We think of ourselves as a real multidisci- plinary workshop that brings together design expertise, market experience, solid research, analysis and good old-fashioned creative talent. A Conceptual Laboratory offering total -Emotional Design- solutions through visual strategies for effective and unique product positioning and holistic design solutions.

Esrawe + Cadena

Esrawe + Cadena, with over 25 years of experience and an extense and diverse list of clients and projects in Mexico, North, Central and South America, is more than a highly creative strategic-design-firm; We think of ourselves as a real multidisciplinary workshop that brings together design expertise, market experience, solid research, analysis and good old-fashioned creative talent. A Conceptual Laboratory offering total -Emotional Design- solutions through visual strategies for effective and unique product positioning and holistic design solutions. Our creative team, consultants and collaborators is an ever growing family of talented professionals who bring rigor, creativity, and passion to our work. We study the physical world, Cultural phenomena, societies, business challenges and Design problems. We are broad-minded, culturally aware and in the business of our choosing. Our work and every-day tasks can be described as a continuous exploration, where communication strategies, investigation, intuition and analysis become ideas, then turn into concepts, visual languages and symbols. We take pride in the creative process that ads value and beauty to every project, product or design challenge. We are problem solvers in pursue of emotions. We solve business challenges through Design Strategies. We study the physical world, cultural phenomena, societies and design problems. In this awkward position of having to define ourselves: We are simplifers and solutionists.