Xinu Perfume by Esrawe and Cadena

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DESIGN DETAILS
DESIGN NAME:
Xinu

PRIMARY FUNCTION:
Perfume

INSPIRATION:
The formal development of the bottle is inspired by the abstract precolonial sculpture, myths, magic, sacred geometry, the wisdom of nature, seeds, cells and spores. The precepts and philosophy used in the sculpture of Brancusi, translating the essence of things

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Xinú is a unique perfume brand that draws its inspiration from the America’s aromatic botany; using the highest quality raw materials, its perfumes document and pay homage to the visual and olfactory richness of the continent’s species.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
since 2016 in Mexico City

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The creative process had in itself an awareness of recycling and permanence conditions under the clear understanding, that a simple and convincing expression means a highly complex execution, which needs high quality materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
perfume, bottle, wood, reuse

RESEARCH ABSTRACT:
Xinú’s materialization in the space synthesizes three fundamental axes of the brand’s narrative: one, to document the wealth and exhibit the inspiring beauty of the multiple species in the American continent; two, a passion for design and craftsmanship and, finally, a commitment to sustainability and the use of the best raw materials.

CHALLENGE:
Xinú is testimony that things made with love, quality, knowledge and dedication are translated into expressions rich in content, emotion and beauty.

ADDED DATE:
2019-10-14 16:23:07

TEAM MEMBERS (21) :
Concept:, Ignacio Cadena + Héctor Esrawe + Verónica Peña, Concept & Creative Direction:, Ignacio Cadena + Héctor Esrawe, Founder:, Verónica Peña, Architectural Project:, CADENA CONCEPT DESIGN ®, ESRAWE STUDIO ®, Team Esrawe + Cadena:, Berenice Hernández, Luis Medellín, Ricardo Bideau, Solana Lorenzo, Manuel Bañó, David Flores, Michelle Bajona, Illustrations & art:, René Tapia, Emilio Cadena and Ignacio Cadena

IMAGE CREDITS:
Images By: Jaime Navarro

Visit the following page to learn more: http://www.xinu.mx
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Esrawe + Cadena

PROFILE:
Esrawe + Cadena, with over 25 years of experience and an extense and diverse list of clients and projects in Mexico, North, Central and South America, is more than a highly creative strategic-design-firm; We think of ourselves as a real multidisciplinary workshop that brings together design expertise, market experience, solid research, analysis and good old-fashioned creative talent. A Conceptual Laboratory offering total -Emotional Design- solutions through visual strategies for effective and unique product positioning and holistic design solutions. Our creative team, consultants and collaborators is an ever growing family of talented professionals who bring rigor, creativity, and passion to our work. We study the physical world, Cultural phenomena, societies, business challenges and Design problems. We are broad-minded, culturally aware and in the business of our choosing. Our work and every-day tasks can be described as a continuous exploration, where communication strategies, investigation, intuition and analysis become ideas, then turn into concepts, visual languages and symbols. We take pride in the creative process that ads value and beauty to every project, product or design challenge. We are problem solvers in pursue of emotions. We solve business challenges through Design Strategies. We study the physical world, cultural phenomena, societies and design problems. In this awkward position of having to define ourselves: We are simplifers and solutionists.

NOMINATION DETAILS

Xinu Perfume by Esrawe and Cadena is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xinu Perfume by Esrawe and Cadena is Winner in Packaging Design Category, 2019 - 2020.



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