The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.

My name is Heesoo Son. I am learning design at Sungshin Women's University, and I mainly deal with brands and motion. I have won various contests such as as asia design prize, K-design award, ADAA, LOHB's video contest, etc. through my design, I have strengthened the meaning of the brand and made it more accessible to customers. Also, I'm interested in making the brand special to people through design and bringing better results. So I'm trying to learn more about what design I should do and apply those design principles to our work.

Darin is a Korean traditional health food store, branded with the basic principle of smoothing blood circulation and made to provide 2030 people with energy. Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.