Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon

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DESIGN DETAILS
DESIGN NAME:
Darin

PRIMARY FUNCTION:
Korean Health Food Store

INSPIRATION:
In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity

OPERATION / FLOW / INTERACTION:
Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.

PROJECT DURATION AND LOCATION:
The project started in September 2018 in Korea and finished in November 2018

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.

TAGS:
package design, korea, graphic design, pattern, healthcare, branding

RESEARCH ABSTRACT:
After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.

CHALLENGE:
In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.

ADDED DATE:
2019-09-29 10:25:11

TEAM MEMBERS (2) :
Heesoo Son and Seoyeon Yoon

IMAGE CREDITS:
Heesoo Son and Seoyeon Yoon

PATENTS/COPYRIGHTS:
copyright@2019.Darin.All rights reserved

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Darin

PROFILE:
Darin is a Korean traditional health food store, branded with the basic principle of smoothing blood circulation and made to provide 2030 people with energy. Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.

NOMINATION DETAILS

Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon is a Nominee in Packaging Design Category.

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AWARD DETAILS

Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon is Winner in Packaging Design Category, 2019 - 2020.



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