The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design. At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness. Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.