Nudus Snack Food by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
Nudus

PRIMARY FUNCTION:
Snack Food

INSPIRATION:
Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack. The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.

OPERATION / FLOW / INTERACTION:
This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.

PROJECT DURATION AND LOCATION:
From concept through to finished art: May 2018-December 2018 Launched in to market March 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 12.5cm wide by17cm high

TAGS:
Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding

RESEARCH ABSTRACT:
It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.

CHALLENGE:
Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.

ADDED DATE:
2019-09-28 02:24:05

TEAM MEMBERS (4) :
Angela Spindler: Creative Director/Designer, Andy Lewis: Photographer, Anna Lee: Copywriter and Anneke Decker: Retoucher/Finished Artist

IMAGE CREDITS:
Photography: Andy Lewis

Visit the following page to learn more: https://wearedepot.com.au
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative

PROFILE:
We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design. At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness. Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.

NOMINATION DETAILS

Nudus Snack Food by Angela Spindler is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nudus Snack Food by Angela Spindler is Winner in Packaging Design Category, 2019 - 2020.



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