The project created a fairy tale that metaphorically describes the consultation process for those who are not familiar with counseling. Warm paper texture, lyrical coloring in the night sky and hand-drawn icons make up the service. Fairy tale illustrations are also used in the design of various items used in the brand to convey a unified brand image.

Beyond the beauty-seeking design, I want to find the value that clients are looking for and include in the design. The mission to realize the creative value that has the core value is my core value. As a creative partner, I want to convey the value of the brand to the world.

The 'Seotunsaram' started out with a desire to introduce quality counseling. In Korea's psychological counseling infrastructure, There are two weaknesses. One is that a lot of unqualified counseling centers and the other is a negative perception of counseling. Although people are complaining of psychological pain, policies and perceptions are still lacking. Seotunsaram wanted to enable clients to get skilled counseling in a safer setting. 'Seotunsaram' means someone who is not familiar or skilled yet. Their slogan, 'Everyone Starts clumsy', is a message of hope and comfort. They tried to convey warmth and give the right direction for counseling.