Seotun Saram Corporate Identity by Yangji Kim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Seotun Saram PRIMARY FUNCTION: Corporate Identity INSPIRATION: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: 'Seotun-saram&# OPERATION / FLOW / INTERACTION: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work. PROJECT DURATION AND LOCATION: The project started in April 2017 and finished in August 2018 in Republic of Korea. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment. SPECIFICATIONS / TECHNICAL PROPERTIES: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons. TAGS: SeotunSaram, CI, BI, Corporate Identity, Brand Identity RESEARCH ABSTRACT: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment. CHALLENGE: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information. ADDED DATE: 2019-09-16 08:13:12 TEAM MEMBERS (8) : Creative director : Donggyun Kang, Creative director : Yangji Kim, Designer : Saea Kang, Designer : Jeesun Yim, Designer : Heejin Um, Designer : Habin Ku, Designer : Inhwa Song and Developer : Yumin Kim IMAGE CREDITS: Yangji Kim, 2019. |
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| Visit the following page to learn more: http://bit.ly/39Ly77R | |||||
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NAME: Seotun Saram PROFILE: The 'Seotunsaram' started out with a desire to introduce quality counseling. In Korea's psychological counseling infrastructure, There are two weaknesses. One is that a lot of unqualified counseling centers and the other is a negative perception of counseling. Although people are complaining of psychological pain, policies and perceptions are still lacking. Seotunsaram wanted to enable clients to get skilled counseling in a safer setting. 'Seotunsaram' means someone who is not familiar or skilled yet. Their slogan, 'Everyone Starts clumsy', is a message of hope and comfort. They tried to convey warmth and give the right direction for counseling. |
| AWARD DETAILS | |
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Seotun Saram Corporate Identity by Yangji Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Yangji Kim. · Click here to register inorder to view the profile and other works by Yangji Kim. |
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