Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Maja is a freelance graphic and illustrator, mostly focused on branding, typography, poster design. Coming from a family of painters and sculptors she has always been surrounded by creativity which fueled her artistic aspirations. She discovered how to express herself through design and prides herself on differentiating from the market overwhelmed by an onslaught of cheap, copy/paste solutions.

There is one word in Finnish that has had a special meaning for centuries for those who love natural purity and breathtaking beauty: AAVA. There is no direct translation into English, but this feeling of freedom and freshness can best be experienced by looking at a vast landscape that can only be found in untouched nature. Here at AAVALABS, our Finnish family business, we embody this feeling in all our products and decisions. We are "Nordic by Nature". We take the well-being of those who want to enjoy natural and organic products as seriously as our own.