This idea, of something that is both popular and has mass appeal, but at the same time is tailormade, was the inspiration for this project. The concept led our team to look toward the world of music, specifically at the indie pop genre that holds the same inherit properties. Indie pop is based on the popular genre designed to attract as many people as possible, but since it is based in independent labels, it does not cater to the masses, rather to smaller targeted groups.

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