Natural Intelligence Large Scale Office by RoyDavid Architecture |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Natural Intelligence PRIMARY FUNCTION: Large Scale Office INSPIRATION: The color palette, the general mood and attitude of the space were derived from the feel of the indie pop music, album covers and general culture. These ideas were translated into a design language via materiality, lighting, graphics, custom carpentry and art. The bases for the project plan itself is in the context of the ToHa Tower, which is jagged and nonlinear. Accentuation of the geometry can be seen in the way different materials meet in the space. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This idea, of something that is both popular and has mass appeal, but at the same time is tailormade, was the inspiration for this project. The concept led our team to look toward the world of music, specifically at the indie pop genre that holds the same inherit properties. Indie pop is based on the popular genre designed to attract as many people as possible, but since it is based in independent labels, it does not cater to the masses, rather to smaller targeted groups. OPERATION / FLOW / INTERACTION: The open space workstations are located along the curtain wall, to allow employees to take in as much natural light and view as possible. Separating the open spaces along the curtain wall, are the executive meeting rooms. Along the buildings core, across the open space, are the general meeting rooms, phone booths etc. Incorporated throughout the space are informal gathering areas, kitchenettes, diners and multifunctional seating elements. Adjacent to the main reception is the main cafeteria designed to house all employees and large events, while at the end of each floor is another medium sized kitchen. PROJECT DURATION AND LOCATION: ToHa Building, 5 Tozeret Ha’Aretz Street, Tel Aviv, ISRAEL |
PRODUCTION / REALIZATION TECHNOLOGY: The partitions are painted four carefully picked out colors, each partition divided into four parts – the lowest module completely opaque, the second semi-opaque, and the last two completely transparent. Different floors and ceilings were assigned to each type of room, the floors consisting of either carpet tiles, parquet or colorful painted ceramic tiles. The different custom-made ceilings are one of the focal points of the project, for example a 3D grid that incorporates integral light fixtures and hanging geometric metal planters, or a ceiling type that is assembled from three materials, join by lighting strips, that take on different shapes in each appearance. SPECIFICATIONS / TECHNICAL PROPERTIES: 10,000 square meter office occupies three entire floors of the new ToHa Tower in the heart of Tel Aviv’s business centre TAGS: co-working, creativity ,developing, flow, collaborative, dynamic, varied RESEARCH ABSTRACT: The primary challenge was moving the entire company from private rooms to an open space constellation, including the CEO and executives. The approach to solving this challenge included producing three separate options and presenting them to the client. The advantages and disadvantages of each option were measured and rated within seven parameters: acoustics, visual interaction, private work, teamwork, agility storage, tackable & display. A chart compiling the data made clear the differences between the options, for example, the more elements added to create privacy, the less visual contact there would be between the employees, making teamwork less probable. On the flip side, fewer boundaries would decrease the quality of acoustics and make private work harder. Because of the clear chart and parameters presented, the client had all the information needed to make the right choice for them. This process culminated in the creation of a semi-open space, in which the workstation clusters are separated from the corridor by a tall cabinet. Within the clusters themselves, employees can choose to add acoustic screens, both across from them and to the side, in order to maximize their privacy. This solution was made possible through a customized workstation designed by RDA team, to provide the client with a tailormade solution considering the rate of importance they gave each parameter on the chart. CHALLENGE: The primary challenge was moving the entire company from private rooms to an open space constellation, including the CEO and executives. The solution was to create semi-open spaces, with clear boundaries between the workstations and the corridors that would insure the employee’s privacy. This was achieved via the design of a custom-made workstation bench that included a tall storage cabinet at its end, as well as lower partitions between each individual workstation. Private meeting rooms were planned for each executive in addition to his or her open space workstation in order to allow confidentiality and convenience. ADDED DATE: 2019-08-04 12:16:00 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer: Itay Benit |
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| Visit the following page to learn more: https://www.roydavidstudio.com/pageni | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: NATURAL INTELLIGENCE PROFILE: a global leader in intent marketing, operating comparison websites that drive high value customer acquisition for leading brands. They specialize in pushing forward global and popular products, while the advertising is tailormade for the consumer. |
| AWARD DETAILS | |
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Natural Intelligence Large Scale Office by Roydavid Architecture is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with RoyDavid Architecture. · Click here to register inorder to view the profile and other works by RoyDavid Architecture. |
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