Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from bronze ware. Therefore, Designer combine these two representative elements as the core symbols of cultural identity of the package design of the bottle, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.

Famous designer, brand marketing expert, collector of epigraphy tablets. For 28 years, his works have been published in Shenzhen Design Yearbook, Packaging and Design, International Advertising and other professional media magazines. He has won the Best Creative Award in Industrial Design Yearbook for many times. Be good at blending oriental culture and Western aesthetics, and guide creativity from the height of brand strategy.

Ningxiahong Wolfberry Liquor is elaborately brewed from fresh wolfberry produced in the homeland of Chinese wolfberry, using traditional brewing technology and advanced modern biotechnology. In 2005, Ningxia Red was selected as "China's most influential top 20 liquor brands" and was named "China's most competitive top 100 53". Ningxia Red Lycium Barbarum Industry Group is the dominant backbone enterprise supported by the autonomous region, the leading enterprise of agricultural industrialization in the autonomous region, and the key leading enterprise of national agricultural industrialization.