Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team

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DESIGN DETAILS
DESIGN NAME:
Ningxiahong Rock Painting Bronze Script

PRIMARY FUNCTION:
Liquor Bottle

INSPIRATION:
The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.

OPERATION / FLOW / INTERACTION:
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.

PROJECT DURATION AND LOCATION:
This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle volume 750ml,high 270mm,the widest diameter 105mm

TAGS:
Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting

RESEARCH ABSTRACT:
The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.

CHALLENGE:
Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.

ADDED DATE:
2019-07-26 02:01:43

TEAM MEMBERS (1) :
Design Leader: Zhou Hong; Design Director: Wu Changzhi

IMAGE CREDITS:
Sunkiss Design Team, 2019.

Visit the following page to learn more: http://www.ningxiahong.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
The Ningxiahong Wolfberry Liquor

PROFILE:
Ningxiahong Wolfberry Liquor is elaborately brewed from fresh wolfberry produced in the homeland of Chinese wolfberry, using traditional brewing technology and advanced modern biotechnology. In 2005, Ningxia Red was selected as "China's most influential top 20 liquor brands" and was named "China's most competitive top 100 53". Ningxia Red Lycium Barbarum Industry Group is the dominant backbone enterprise supported by the autonomous region, the leading enterprise of agricultural industrialization in the autonomous region, and the key leading enterprise of national agricultural industrialization.



NOMINATION DETAILS

Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is Winner in Packaging Design Category, 2019 - 2020.



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