Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team |
Home > Winners > #89802 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Ningxiahong Rock Painting Bronze Script PRIMARY FUNCTION: Liquor Bottle INSPIRATION: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"imply UNIQUE PROPERTIES / PROJECT DESCRIPTION: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value. OPERATION / FLOW / INTERACTION: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representi PROJECT DURATION AND LOCATION: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle volume 750ml,high 270mm,the widest diameter 105mm TAGS: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting RESEARCH ABSTRACT: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity. CHALLENGE: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience. ADDED DATE: 2019-07-26 02:01:43 TEAM MEMBERS (1) : Design Leader: Zhou Hong; Design Director: Wu Changzhi IMAGE CREDITS: Sunkiss Design Team, 2019. |
||||
| Visit the following page to learn more: http://www.ningxiahong.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: The Ningxiahong Wolfberry Liquor PROFILE: Ningxiahong Wolfberry Liquor is elaborately brewed from fresh wolfberry produced in the homeland of Chinese wolfberry, using traditional brewing technology and advanced modern biotechnology. In 2005, Ningxia Red was selected as "China's most influential top 20 liquor brands" and was named "China's most competitive top 100 53". Ningxia Red Lycium Barbarum Industry Group is the dominant backbone enterprise supported by the autonomous region, the leading enterprise of agricultural industrialization in the autonomous region, and the key leading enterprise of national agricultural industrialization. |
| AWARD DETAILS | |
 |
Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Sunkiss Design Team. · Click here to register inorder to view the profile and other works by Sunkiss Design Team. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations |
Did you like Sunkiss Design Team's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
