Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team

Home > Winners > #89802


DESIGN DETAILS
DESIGN NAME:
Ningxiahong Rock Painting Bronze Script

PRIMARY FUNCTION:
Liquor Bottle

INSPIRATION:
The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.

OPERATION / FLOW / INTERACTION:
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.

PROJECT DURATION AND LOCATION:
This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle volume 750ml,high 270mm,the widest diameter 105mm

TAGS:
Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting

RESEARCH ABSTRACT:
The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.

CHALLENGE:
Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.

ADDED DATE:
2019-07-26 02:01:43

TEAM MEMBERS (1) :
Design Leader: Zhou Hong; Design Director: Wu Changzhi

IMAGE CREDITS:
Sunkiss Design Team, 2019.

Visit the following page to learn more: http://www.ningxiahong.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
The Ningxiahong Wolfberry Liquor

PROFILE:
Ningxiahong Wolfberry Liquor is elaborately brewed from fresh wolfberry produced in the homeland of Chinese wolfberry, using traditional brewing technology and advanced modern biotechnology. In 2005, Ningxia Red was selected as "China's most influential top 20 liquor brands" and was named "China's most competitive top 100 53". Ningxia Red Lycium Barbarum Industry Group is the dominant backbone enterprise supported by the autonomous region, the leading enterprise of agricultural industrialization in the autonomous region, and the key leading enterprise of national agricultural industrialization.

NOMINATION DETAILS

Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Sunkiss Design Team when results are announced.
AWARD DETAILS

Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is Winner in Packaging Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Sunkiss Design Team.

· Click here to register inorder to view the profile and other works by Sunkiss Design Team.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Sunkiss Design Team's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Ningxiahong Rock Painting Bronze Script Liquor Bottle? Help us create a global awareness for good packaging design worldwide. Show your support for Sunkiss Design Team, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |