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Shuwei Qi Beautiful Life Mothball
Beautiful Life Mothball is Bronze Design Award winner in 2019 - 2020 Packaging Design Award Category.
Beautiful Life Mothball

Mothball packaging design in China faces great challange not from competitors but from the government. Under a certain restriction, the product name, pattern and other elements are highly regulated, which result in a market that most products look alike. It is more like dancing with chains for Pica Lab to create Beautiful Life. The Lab creates a nostalgic phenomenon for users instead of informing them it is a toxic chemical. It awakens the memory of the past that their grandma once used it to keep everything clean and tide. The Lab also tunes its scent, in cordinate with the visual sense.

Beautiful Life Mothball
Shuwei Qi Beautiful Life
Shuwei Qi Mothball
Shuwei Qi design
Shuwei Qi

About Pica Packaging Design Lab Pica Packaging Design Lab is a hi-end packaging design studio. The Lab combines its aesthetic pursuit, the legacy of Chinese culture and the business demand of clients perfectly, presenting trend-leading works. The Lab can help clients prosper both in branding and marketing, predominating in market shares in a short time.

Beijing Lvsan Chemistry Co.Ltd.

Beijing Lvsan Chemistry Co.Ltd. was founded in 1993. As a national brand, Lvsan leading the domestic washing and chemical industry. The company always carries out the management concept of scientific and technological innovation, environmental friendliness and strict quality control in the process of R&D and production.