Beautiful Life Mothball by Pica Packaging Design Lab

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DESIGN DETAILS
DESIGN NAME:
Beautiful Life

PRIMARY FUNCTION:
Mothball

INSPIRATION:
Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.

OPERATION / FLOW / INTERACTION:
The Chinese name of Beautiful Life is "香生记";, which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.

PROJECT DURATION AND LOCATION:
The project started in January 2019 in Beijing and finished in April 2019 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
8-color tinplate printing Carving on paper Gilding over paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tin can: 75mm diameter * 83mm height Paper box: 76mm width *76mm length *84mm height

TAGS:
Packaging, China, Culture, Daily chemicals, Household, Mothball

RESEARCH ABSTRACT:
The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.

CHALLENGE:
The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.

ADDED DATE:
2019-07-09 02:45:12

TEAM MEMBERS (6) :
Creative Director: Shuwei Qi, Art Director: Yeqiu Liu, Typographer: Qianqian Jiang, 3D designer: Rijiang Wang, Photographer: Zhenzhou Liang and Account Executive: Yue Zhu

IMAGE CREDITS:
Shuwei Qi and Rijiang Wang, 2019.

Visit the following page to learn more: http://dwz.cn/dxtnHVoI
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Lvsan Chemistry Co.Ltd.

PROFILE:
Beijing Lvsan Chemistry Co.Ltd. was founded in 1993. As a national brand, Lvsan leading the domestic washing and chemical industry. The company always carries out the management concept of scientific and technological innovation, environmental friendliness and strict quality control in the process of R&D and production.

NOMINATION DETAILS

Beautiful Life Mothball by Pica Packaging Design Lab is a Nominee in Packaging Design Category.

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AWARD DETAILS

Beautiful Life Mothball by Pica Packaging Design Lab is Winner in Packaging Design Category, 2019 - 2020.



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