The custom-fabricated Tiny House is a mobile bar designed to be a physical manifestation of the "House of Suntory" brand and created to bring an immersive experience symbolizing Japanese hospitality. It features two micro bars serving luxuriously crafted cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the roof.

In a world where brands are lost in the white noise of modern life, we offer our expertise to marketers of luxury & lifestyle who want to break through. GRADIENT is the specialist creative agency with experiential marketing at our core that is dedicated to “whole brain” integration. We instigate moments of visceral connection with lasting impact, so that our clients’ messages are brought to life, and our clients perform like rockstars.

As an experiential marketing agency, Gradient designed The Tiny House for its client Beam Suntory. Their brand called House of Suntory represents Japanese artisans, crafting world-class spirits, inspired by Japanese Nature and mastered with Japanese craftsmanship.