The Tiny House Multifunctional Traveling Bar by Gradient Experiential

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DESIGN DETAILS
DESIGN NAME:
The Tiny House

PRIMARY FUNCTION:
Multifunctional Traveling Bar

INSPIRATION:
Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.

OPERATION / FLOW / INTERACTION:
The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.

PROJECT DURATION AND LOCATION:
The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities: June 1, Brooklyn, NY June 11-12, Las Vegas, NV July 11-13, Miami, FL August 4, NYC, NY August 23-25, Los Angeles, CA August 17, Los Angeles, CA September 21, Oakland, CA September 28, San Francisco, CA

PRODUCTION / REALIZATION TECHNOLOGY:
The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Trailer in transportation mode specs: - Length:7.62m; Width:2.6m; Height: 3.78m - Estimated GVWR: 14,500lbs - (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler - Schantz Retractable Wheel System

TAGS:
The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki

RESEARCH ABSTRACT:
A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.

CHALLENGE:
The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.

ADDED DATE:
2019-07-03 23:36:27

TEAM MEMBERS (9) :
Creative Director: Anthony Coppers, Creative & Design Director: Jennifer De Fouchier, Designer: Yu-Han Wang, Designer: Anna Pacult, Fabrication Manager: Paulius Daunoras, Project Director: Colin McKenzie, Project Manager: Victoria Pache, Production Manager: Jackie Hsu and Production Coordinator: Marissa Astolfi

IMAGE CREDITS:
Gradient Experiential, 2019.

Visit the following page to learn more: http://bit.ly/TheTinyHouse
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gradient Experiential

PROFILE:
As an experiential marketing agency, Gradient designed The Tiny House for its client Beam Suntory. Their brand called House of Suntory represents Japanese artisans, crafting world-class spirits, inspired by Japanese Nature and mastered with Japanese craftsmanship.

NOMINATION DETAILS

The Tiny House Multifunctional Traveling Bar by Gradient Experiential is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

The Tiny House Multifunctional Traveling Bar by Gradient Experiential is Winner in Event and Happening Design Category, 2019 - 2020.



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