The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.

Henan Jiumayi Dianzi Shangwu Company was established by a senior of the wine sales field and a well-known investment company. Jiu Ma Yi, the first one in this industry to promote "mobile wine cabinet smart trading model", the Internet plus Internet of Things as the main feature includes wine supply chain, data management, online and offline in integration with logistics. It is a vanguard of the new retail era of wines.