San Liang Jiang Beverage by Wen Liu and Xianwen Wu

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DESIGN DETAILS
DESIGN NAME:
San Liang Jiang

PRIMARY FUNCTION:
Beverage

INSPIRATION:
The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".

OPERATION / FLOW / INTERACTION:
The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.

PROJECT DURATION AND LOCATION:
The project started in January 2019 and finished in March 2019 in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.

TAGS:
Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics

RESEARCH ABSTRACT:
The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.

CHALLENGE:
In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.

ADDED DATE:
2019-06-29 08:33:20

TEAM MEMBERS (3) :
Designer: Wen Liu, Designer: Xianwen Wu and Designer: Weijie Kang

IMAGE CREDITS:
Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
HENAN JIUMAYI DIANZI SHANGWU CO.,LTD

PROFILE:
Henan Jiumayi Dianzi Shangwu Company was established by a senior of the wine sales field and a well-known investment company. Jiu Ma Yi, the first one in this industry to promote "mobile wine cabinet smart trading model", the Internet plus Internet of Things as the main feature includes wine supply chain, data management, online and offline in integration with logistics. It is a vanguard of the new retail era of wines.

NOMINATION DETAILS

San Liang Jiang Beverage by Wen Liu and Xianwen Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

San Liang Jiang Beverage by Wen Liu and Xianwen Wu is Winner in Packaging Design Category, 2019 - 2020.



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