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CHIEH YU CHIANG Iridescent Oolong Tea
Iridescent Oolong Tea is Bronze Design Award winner in 2019 - 2020 Packaging Design Award Category.
Iridescent Oolong Tea

This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.

Iridescent Oolong Tea
CHIEH YU CHIANG Iridescent
CHIEH YU CHIANG Oolong Tea
CHIEH YU CHIANG design
CHIEH YU CHIANG design
CHIEH YU CHIANG

A designer come from Taiwan, who have lots of interest, such as singing, dancing, drawing and so on. She believe there is superior interpretation for everything. Based on market research and data analysis, who provide brand solutions by analyzing data figures and understanding consumer demands and leads to the development of ideas and concepts in the context of creative art and design thinking. Combining eastern and western art, lifestyle and culture into the same picture.

Pin Shiang Tea Co., Ltd

Pin Shiang's tea leaves are chosen and picked from superior grade tea gardens located in high and cold areas of Taiwan. Collocated with tea-roasting master's unique roasting technique; from the selection of tea leaves, the strict requirement, One Tip, Two Leaves hand-picking standard, and the producing, processing and professional roasting skills, Pin Shiang is a specially made competition grade good tea, which we put all our efforts in and strictly ask for the quality.