Iridescent Oolong Tea by Chieh Yu Chiang

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DESIGN DETAILS
DESIGN NAME:
Iridescent

PRIMARY FUNCTION:
Oolong Tea

INSPIRATION:
Shadows and lights, virtuality and reality is the main concept of this design. To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.

OPERATION / FLOW / INTERACTION:
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

PROJECT DURATION AND LOCATION:
The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products

TAGS:
Iridescent, Tea, Art, Shadow, Light, Packaging design

RESEARCH ABSTRACT:
The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.

CHALLENGE:
In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.

ADDED DATE:
2019-06-28 08:16:49

TEAM MEMBERS (2) :
Designer Chieh Yu Chiang (Bonny Chiang) and Art direction team circore .Co.,Ltd.

IMAGE CREDITS:
Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
PIN SHIANG TEA CO.,LTD

PROFILE:
Pin Shiang's tea leaves are chosen and picked from superior grade tea gardens located in high and cold areas of Taiwan. Collocated with tea-roasting master's unique roasting technique; from the selection of tea leaves, the strict requirement, One Tip, Two Leaves hand-picking standard, and the producing, processing and professional roasting skills, Pin Shiang is a specially made competition grade good tea, which we put all our efforts in and strictly ask for the quality.

NOMINATION DETAILS

Iridescent Oolong Tea by Chieh Yu Chiang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Iridescent Oolong Tea by Chieh Yu Chiang is Winner in Packaging Design Category, 2019 - 2020.



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