"Texts From Graphics" is a collection of essays written by graphic design professors, in which they express their concerns and ideas about design. The concept of this publication summarizes the creative processes that are used in the field to solve communication problems. Based on these processes, an iconographic system was developed in order to simplify complex ideas. The icons, along with hierarchy, typography and composition, highlight the main messages and create an aesthetic that communicates all of the book's information in a simple and interesting way.

Our main value is the development of ideas that solve communication problems with a human approach, that improves the reality of the projects we work on. We seek personalized approaches with the idea of ​​diversifying our portfolio and not using the same discourse. We improvise, explore, go back to basics to implement simple and clear ways to send a message that is different from the reality of competitors. Aesthetics and function are the philosophy in which we focus our objectives. Something nice is meaningless if it's not built on a solid concept.

Reset is a collective created in Monterrey, Nuevo León. It designs strategies to solve communication problems between brands and audiences, through the creation of competitive narratives in this new era of communication. This project was realized for the University of Monterrey, a prestigious mexican university, nationally recognized for its high level design program.