Texts From Graphics From Graphics by Reset Co. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Texts From Graphics PRIMARY FUNCTION: From Graphics INSPIRATION: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design. The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter. The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading. OPERATION / FLOW / INTERACTION: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support. PROJECT DURATION AND LOCATION: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey. |
PRODUCTION / REALIZATION TECHNOLOGY: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimensions of the book are 143mm x 12mm x 221mm. U V varnish was used in the cover of the book. TAGS: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system RESEARCH ABSTRACT: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system. CHALLENGE: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials. ADDED DATE: 2019-06-25 16:04:38 TEAM MEMBERS (3) : Creative and Art director: Erika Múzquiz, Designer: Ana Lucía González and Editor: Marina Garza IMAGE CREDITS: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018 Image #2: Photographer Karina Zertuche, Text From Graphics, 2018 Image #3: Photographer Karina Zertuche, Text From Graphics, 2018 Image #4: Photographer Karina Zertuche, Text From Graphics, 2018 Image #5: Photographer Karina Zertuche, Text From Graphics, 2018 |
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| Visit the following page to learn more: http://bit.ly/resetxt | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Reset Co. PROFILE: Reset is a collective created in Monterrey, Nuevo León. It designs strategies to solve communication problems between brands and audiences, through the creation of competitive narratives in this new era of communication. This project was realized for the University of Monterrey, a prestigious mexican university, nationally recognized for its high level design program. |
| AWARD DETAILS | |
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Texts From Graphics From Graphics by Reset Co is Winner in Print and Published Media Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Reset Co.. · Click here to register inorder to view the profile and other works by Reset Co.. |
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