The inspiration of the design comes from the commitment of Forpet dog food with unconditional care for all dogs. Forpet is designed to strike a balance between warmth and expertise. The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family. These illustrations are warm and friendly dog faces with the distinctive hand-painted lettering, which both retain a strong sense of individuality and infuse the packaging with a cordial element.

Sun Jian Founder of SunDesign, member of Academic Committee of China Advertising Association, jury member of Effie Awards Greater China, jury member of Beijing Gift Travel Commodities and Cultural and Creative Products Competition, jury expert of Golden Reed Industrial Design Award His works have won more than 100 design awards in Europe, Oceania, Asia and the United States. Including the German National Design Gold Award, the German Red Dot Best of the Best Supreme Award, the American Muse Creative Award Platinum Award, the American IDA International Design Gold Award, the Netherlands indigo Design Gold Award, the German iF Design Award, and the American IDEA Design Award Wait.

Sun Design is a "full service design company" with offices in China and Singapore. This is a design and consulting company that emphasizes the importance of art design in life. His work has won multiple design awards in Europe, Oceania, Asia and the United States. In 2015, he won the German Red Dot Best Design Award. In 2017, it won the German iF Design Award. Won the American IDEA Design Award in 2018. In 2019, he won the American Muse Creative Design Award, the Italian A Design Award, the Australian Excellence Award, the Asian Design Award and the Korean K Award. Received the German Federal Design Award in 2020.