Forpet Dog Food Packaging by Jian Sun |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Forpet Dog Food PRIMARY FUNCTION: Packaging INSPIRATION: Forpet is a beloved brand of dog food on sale in China and elsewhere. The inspiration of the design comes from the commitment of Forpet dog food with unconditional care for all dogs. As a caring caregiver and a leader in pet health, Forpet is designed to strike a balance between warmth and expertise, making Forpet a versatile product.Every dog is here was the choosen statement for Forpet and a series brand was designed. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality. The design encourage people to discover the dog is multiple characters and emphasize that dogs need a healthy life. OPERATION / FLOW / INTERACTION: The warmth, friendliness and humanity of the watercolor illustrations are combined with the distinctive hand-painted lettering, which infuses the packaging with a cordial element. It is a brand that can adjust flexibly to the audience. PROJECT DURATION AND LOCATION: May 2019 in China Beijing FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bags are made of aluminum foil inside and mounted polypropylene plastic outside with intaglio four-color printing and bronzing process. SPECIFICATIONS / TECHNICAL PROPERTIES: Long184mmXWide130mmX TAGS: Forpet Packaging, Dog Food, Dog Food Packaging, Forpet Dog Food Packaging RESEARCH ABSTRACT: The Forpet dog food had a remarkable sales performance during the Tmall.com 11.11 Shopping Festival. According to the feedback of the packaging from customers, the design is novel and friendly, and it was well recognized. CHALLENGE: The packaging is opaque and of high cost. Due to the thermal expansion and shrinkage of plastic, it does not apply for high humidity areas or for external packaging. Outside mounted polypropylene plastic is needed. ADDED DATE: 2019-06-13 16:06:27 TEAM MEMBERS (1) : Creative Director : Sun Jian IMAGE CREDITS: Picture #1-5: Designer Jian Sun. PATENTS/COPYRIGHTS: "Copyrights belong to SunDesign, 2019." |
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| Visit the following page to learn more: http://www.sun-design.cn | |||||
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NAME: SunDesign Brand＆design（beijing）co.ltd PROFILE: Sun Design is a "full service design company" with offices in China and Singapore. This is a design and consulting company that emphasizes the importance of art design in life. His work has won multiple design awards in Europe, Oceania, Asia and the United States. In 2015, he won the German Red Dot Best Design Award. In 2017, it won the German iF Design Award. Won the American IDEA Design Award in 2018. In 2019, he won the American Muse Creative Design Award, the Italian A Design Award, the Australian Excellence Award, the Asian Design Award and the Korean K Award. Received the German Federal Design Award in 2020. |
| AWARD DETAILS | |
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Forpet Dog Food Packaging by Jian Sun is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Jian Sun. · Click here to register inorder to view the profile and other works by Jian Sun. |
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